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Backed by extensive audience research and trend analysis, we help you design and execute inspiring demand generation campaigns across a variety of
platforms to propel you toward your essential KPIs and business objectives.
Connections Planning
No matter where your audience is, our portfolio of digital and linear media buying services ensures you reach them through our relentless and cost-effective approach to brand response media marketing.
Our Services
Our advanced attribution, measurement, and reporting capabilities allow us to continually optimize and refine each and every aspect of your campaigns to maximize ROI at every step.
About Abacus®
Unlock the power of audience-first marketing with Connection Points, our proprietary consumer intelligence platform. Drawing on extensive audience research, we blend strategic insights and compelling messaging to craft campaigns that resonate with your target.
How we do it
Utilizing our data-driven insights, we pinpoint the moments when your target audience is most engaged, ensuring your brand message lands with precision across both digital and traditional platforms, all orchestrated through our relentless, cost-effective methodology.
Our Services
Abacus®, our proprietary multichannel measurement solution, leverages machine learning and predictive modeling to quantify the role of each consumer touchpoint, allowing for strategic optimizations that maximize short-term ROI and account for long-term impact.
About Abacus®
Through our Cultural Connections Model, we delve into the rich traditions and behaviors of various cultural groups, harnessing contextual insights and nuances to craft audience-specific strategies that transcend surface-level engagement and connect meaningfully with each segment.
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Born between 1946-1964, Baby Boomers significantly influence the U.S. cultural landscape. Discover the essential aspects of this generation.
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Generation X, aged 42-57 in 2022, navigates the intersection of a traditional past and a digital future. Their unique perspective, blending pragmatic values with technological adaptability, shapes today's dynamic markets.
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Millennials, aged 26-41 in 2022, are reshaping markets with their diverse backgrounds and progressive values. Learn about their impact on work, wealth, and culture in this comprehensive report.
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Gen Z, aged 10-25 in 2022, is the most diverse and best-educated generation. Discover how this segment is reshaping consumer behavior, combatting social norms, and influencing the political landscape.
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African Americans are the second-largest ethnic minority in the U.S. Explore this complex demographic, with varied backgrounds and perspectives.
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Asian Americans are the fastest-growing group in the U.S. Delve into this demographic, encompassing diverse traditions and countries of origin.
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U.S. Hispanics are the largest ethnic minority in the U.S. Explore the vibrant U.S. Hispanic market to create resonant and enduring campaigns.
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Small businesses constitute 99.9% of all U.S. firms. Uncover insights into the small business sector, exploring vital data about this segment.
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