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Backed by extensive audience research and trend analysis, we help you design and execute inspiring demand generation campaigns across a variety of
platforms to propel you toward your essential KPIs and business objectives.
Connections Planning
No matter where your audience is, our portfolio of digital and linear media buying services ensures you reach them through our relentless and cost-effective approach to brand response media marketing.
Our Services
Our advanced attribution, measurement, and reporting capabilities allow us to continually optimize and refine each and every aspect of your campaigns to maximize ROI at every step.
About Abacus®
Unlock the power of audience-first marketing with Connection Points, our proprietary consumer intelligence platform. Drawing on extensive audience research, we blend strategic insights and compelling messaging to craft campaigns that resonate with your target.
How we do it
Utilizing our data-driven insights, we pinpoint the moments when your target audience is most engaged, ensuring your brand message lands with precision across both digital and traditional platforms, all orchestrated through our relentless, cost-effective methodology.
Our Services
Abacus by Media Culture® leverages machine learning and predictive modeling to quantify the role of each consumer touchpoint, allowing for strategic optimizations that maximize short-term ROI and account for long-term impact.
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Through our Cultural Connections Model, we delve into the rich traditions and behaviors of various cultural groups, harnessing contextual insights and nuances to craft audience-specific strategies that transcend surface-level engagement and connect meaningfully with each segment.
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Engage Super Bowl Enthusiasts by leveraging our insights to craft dynamic campaigns that align with their passion, traditions, and media habits for maximum game-day impact.
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Health-conscious consumers are reshaping wellness culture by blending active lifestyles with environmental values. Discover insights into their mindsets and media preferences.
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Purpose-driven donors blend traditional values with modern giving, actively supporting causes that reflect their commitment to health and sustainability. Explore our insights to understand their mindful approach and engage effectively.
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Value-conscious and tradition-oriented, Holiday Shoppers blend digital convenience with mindful purchasing habits. Discover how their seasonal spending patterns and multi-channel media consumption shape modern retail dynamics.
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Diehard sports fans, averaging 47 years old, blend traditional values with modern media consumption. Their passionate engagement with sports content across platforms shapes the evolving landscape of sports entertainment and marketing.
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Upscale Fashionistas, with an average age of 44, are setting trends with their indulgent lifestyles and preference for luxury brands. Explore their influence on fashion, wealth, and media habits in this in-depth report.
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Back-to-School Shoppers constitute a vibrant, family-oriented demographic averaging 39 years old, connected by their commitment to their children's education and their quest for value-driven purchases.
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Travel Enthusiasts form a diverse, influential group averaging 47 years old, united by their passion for global experiences and thirst for adventure.
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LGBTQ+ identification in the U.S. has grown to 7.6% of adults in 2023. Explore this diverse community, spanning various identities, generations, and experiences.
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Parents of recent college graduates form a distinctive and influential demographic in the U.S. Engage with this unique market to craft impactful and lasting campaigns that resonate with their values and aspirations.
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