Audience-first performance marketing. Fueled by consumer intelligence.

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/// Creative + Strategy

Our strategic approach is anchored in power of human connections.

Backed by extensive audience research and trend analysis, we help you design and execute inspiring demand generation campaigns across a variety of

platforms to propel you toward your essential KPIs and business objectives.

 

Connections Planning
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/// Media Planning + Buying

Our industry-leading approach is grounded in performance-driven research.

No matter where your audience is, our portfolio of digital and linear media buying services ensures you reach them through our relentless and cost-effective approach to brand response media marketing.

Our Services
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/// Analytics + Optimization

Powered by Abacus®.

Our advanced attribution, measurement, and reporting capabilities allow us to continually optimize and refine each and every aspect of your campaigns to maximize ROI at every step.

About Abacus®
Creative + Strategy

Creative + Strategy

Unlock the power of audience-first marketing with Connection Points, our proprietary consumer intelligence platform. Drawing on extensive audience research, we blend strategic insights and compelling messaging to craft campaigns that resonate with your target.

How we do it
Media Planning + Buying

Media Planning + Buying

Utilizing our data-driven insights, we pinpoint the moments when your target audience is most engaged, ensuring your brand message lands with precision across both digital and traditional platforms, all orchestrated through our relentless, cost-effective methodology.

Our Services
Analytics + Optimization

Analytics + Optimization

Abacus®, our proprietary multichannel measurement solution, leverages machine learning and predictive modeling to quantify the role of each consumer touchpoint, allowing for strategic optimizations that maximize short-term ROI and account for long-term impact.

About Abacus®
Multicultural + Global

Multicultural + Global

Through our Cultural Connections Model, we delve into the rich traditions and behaviors of various cultural groups, harnessing contextual insights and nuances to craft audience-specific strategies that transcend surface-level engagement and connect meaningfully with each segment.

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Audience focused. Data driven.

Scale your business with data-driven insights, precise targeting, and holistic measurement.

Case Study

Mathnasium Multicultural: Custom audience segmentation drives unprecedented performance

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Case Study

CoolSculpting: From local markets to international expansion for a medical procedure

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Case Study

Elephant Insurance: Tailored, market-specific strategies for regional auto insurance advertiser

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Case Study

Mathnasium: Testing and learning into a fully optimized campaign for a national tutoring franchise

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Client Portfolio

Coolsculpting
Empower
Match
Mathnasium
Nautilus
Packrat
SafeStep

Knowledge + Insights

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Audience Insights Report: Dating

Today's singles navigate digital realms with precision, balancing their search for connections with engaging online habits. Dive into our insights to understand their impact and strategize effectively.

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Parenting Audience Insights

Audience Insights Report: Parenting

Parents of children under 18 are digitally savvy and family-focused, balancing online engagement with traditional values. Explore how their distinct media habits and shopping preferences impact today's market trends.

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Gen X Audience Insights

Audience Insights Report: Gen X

Generation X, aged 42-57 in 2022, navigates the intersection of a traditional past and a digital future. Their unique perspective, blending pragmatic values with technological adaptability, shapes today's dynamic markets.

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Millennials - Audience Insights Report Cover-1

Audience Insights Report: Millennials

Millennials, aged 26-41 in 2022, are reshaping markets with their diverse backgrounds and progressive values. Learn about their impact on work, wealth, and culture in this comprehensive report.

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Gen Z Audience Insights

Audience Insights Report: Gen Z

Gen Z, aged 10-25 in 2022, is the most diverse and best-educated generation. Discover how this segment is reshaping consumer behavior, combatting social norms, and influencing the political landscape.

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African American - Audience Insights Report-2

Audience Insights Report: African American

African Americans are the second-largest ethnic minority in the U.S. Explore this complex demographic, with varied backgrounds and perspectives.

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Asian American Audience Insights

Audience Insights Report: Asian Americans

Asian Americans are the fastest-growing group in the U.S. Delve into this demographic, encompassing diverse traditions and countries of origin.

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US Hispanic Audience Insights

Audience Insights Report: U.S. Hispanics

U.S. Hispanics are the largest ethnic minority in the U.S. Explore the vibrant U.S. Hispanic market to create resonant and enduring campaigns.

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Audience Insights Report: Baby Boomers

Born between 1946-1964, Baby Boomers significantly influence the U.S. cultural landscape. Discover the essential aspects of this generation.

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Small Business Audience Insights

Audience Insights: Small Business Owners

Small businesses constitute 99.9% of all U.S. firms. Uncover insights into the small business sector, exploring vital data about this segment.

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