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Posted by Media Culture on September 15, 2025
Testing is often viewed in marketing as the front door: you walk through it when entering new territory, whether it be a new channel, campaign, or...
Posted by Media Culture on August 18, 2025
Modern day marketing provides businesses with more ways than ever to reach customers. Platforms like Meta and Google allow brands to engage users at...
Posted by Media Culture on August 11, 2025
Every business, simply by existing, generates data. Whether it’s web visits, leads, revenue, or marketing spend, data is constantly flowing. The...
Posted by Media Culture on August 4, 2025
Most marketers understand the value of brand awareness, consideration, favorability and they track these metrics regularly. CFOs and other financial...
Posted by Media Culture on July 28, 2025
There is a vital concept becomes increasingly important as a business scales: the customer journey. Yet, in financial forecasting, this often remains...
Posted by Media Culture on July 23, 2025
Performance marketing is a results-driven approach that strategically plans, executes, and optimizes marketing activities based on their direct...