Exploring the African American Consumer: Audience Insights Report

Posted on August 28, 2023 by Media Culture

African Americans have significantly influenced the cultural and economic landscape of the U.S. As their presence and impact continue to grow, it's essential for marketers to deeply understand and connect with this diverse demographic. Our African American Audience Insights report offers a comprehensive look into the multifaceted world of the African American community.

/// What You'll Learn

Delve into the intricate makeup of the African American demographic, encompassing a myriad of backgrounds, beliefs, and behaviors. Our report offers a detailed analysis of the unique characteristics, cultural values, and consumer habits of this influential segment of the U.S. population.

With data sourced from reputable institutions—including the U.S. Census Bureau, Pew Research Center, Gallup, Inc., and more—we present a well-rounded view of the evolving dynamics within African American communities. Equip yourself with actionable insights to refine your marketing strategies and establish genuine connections with this audience.

This report includes:

  • Demographic Overview: African Americans make up 14% of the U.S. population, with a median age of 32.3. Understand their growth, diverse origins, distribution across states, languages spoken, and more.
  • Purchasing Power: Discover the impressive buying power of African Americans, which has surged by 171% from 2010 to 2021, reaching $1.7 trillion and projected to hit $2.1 trillion by 2026.
  • Media & Shopping Habits: African Americans have distinct media preferences, valuing African-American content across platforms, and are tech-first adopters. They prioritize customer service in shopping and notice ads predominantly on television.
  • Employment & Education: 57% of African Americans are employed, with 32% in Management, Business, Science, and Arts occupations. The rate of those with a college degree has risen to 24% in 2021, with younger generations driving this growth.
  • Household & Regions: Learn about household dynamics, with 51% never married and an average household size of 2.5. Additionally, 56% reside in the South, with Texas, Florida, and Georgia the top 3 states.
  • And more...

Download the report today to unlock the vast potential the African American market offers.

Fill out the form below to download your copy of the African American Audience Insights Report:


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