Women Entrepreneurs: Audience Insights Report

Posted on March 1, 2024 by Media Culture

Dive into the world of female entrepreneurship with our Women Entrepreneurs Audience Insights Report.  Delve into the identities, ambitions, and consumer habits of women pioneering their own enterprises today. This essential report outlines this audience's demographic nuances, from age to geographic concentration, alongside their economic standings, educational backgrounds, and household dynamics.

/// What You'll Learn

Get insights on the profiles, lifestyles, and consumption habits defining modern female business owners. Gain actionable intelligence on connecting with these ambitious founders seeking creativity, achievement, and purpose across their personal and professional pursuits.

This report includes:

  • Demographic Overview: Primarily Generation X White and Black women with a mean of 43 concentrated across the American South, married with children at home.
  • Wealth & Lifestyle: Financially established homeowners with below-average incomes compared to national benchmarks, reflecting the early-stage nature of their entrepreneurial ventures as well as family obligations.
  • Education & Employment: Highly educated with almost 50% having attended college, but largely self-made as entrepreneurs, predominately in retail and ecommerce.
  • Relationship & Household Dynamics: Typically married with 1-3 children under 18 at home, also living with spouses and partners.
  • Values & Social Engagement: Value creativity and self-expression, motivated by faith and individuality. There is also a strong orientation towards health, wellness, and environmental welfare.
  • Media & Technology: Extremely active across digital platforms and devices - especially tuned into social channels for inspiration and influence. Responsive to targeted messaging across a range of online media, as well as streaming video.
  • Shopping & Brand Preferences: Seek wide product selection, health-focused items and loyalty incentives when browsing and buying, mostly online but also at brick-and-mortar stores. 
  • And more...

Leverage these insights to authentically connect with this influential demographic, harnessing their unique traits and preferences to drive meaningful engagement. Download the report to unlock the full potential of partnering with women entrepreneurs, a demographic poised at the intersection of innovation, leadership, and market influence.

Fill out the form below to download your copy of the Women Entrepreneurs Audience Insights Report:


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