Decoding the Gen Z Consumer Landscape: Audience Insights Report

Posted on September 30, 2023 by Media Culture

Gen Z is not just another demographic; they are cultural pioneers and digital natives who are reshaping the social and economic landscape. Commanding a significant portion of the U.S. population, this generation is a force to be reckoned with. Our Gen Z Audience Insights report offers an in-depth exploration into the complex world of Gen Z.

/// What You'll Learn

Dive into the diverse makeup of Gen Z, a generation that encompasses a wide range of backgrounds, beliefs, and behaviors. Our report provides a meticulous analysis of the unique characteristics, cultural values, and consumer habits of this pivotal segment of the U.S. population.

Sourced from credible institutions like the the Brookings Institute, Pew Research, and the U.S. Census Bureau, our insights provide a well-rounded view of Gen Z's evolving dynamics.

This report includes:

  • Demographic Overview: Gen Z, aged 10-25 in 2022, constitutes nearly 21% of the U.S. population. Gain insights into the most diverse generation and how this reflects the changing social fabric of the nation.
  • Education & Employment: Gen Z is projected to be the best-educated generation, with 57% of those aged 18-21 enrolled in college. Discover their expected impact on the U.S. workforce, as they are set to make up 31% by 2030.
  • Wealth & Purchasing Power: Gen Z holds $360 billion in disposable income and is on track to match homeownership rates of older generations. Uncover their financial acumen and how they prioritize sustainability and brand ethics in their purchasing decisions.
  • Media & Technology: This generation favors video consumption on platforms such as YouTube and TikTok over traditional television. Understand their unique media preferences and how they leverage technology for information, social connection, and health management.
  • Values & Social Views: Gen Z places a high value on achievement, influence, and authority, and leans progressive on social justice causes. Grasp how their values and political consciousness act as catalysts for societal change.
  • Cultural Milestones: Understand the key historical and cultural events that have shaped Gen Z, from the rise of social media to significant movements like #BLM and #MeToo.
  • And more...

Download the report today to unlock the vast potential the Gen Z market offers.

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