Parents of Recent College Graduates Market + Media Consumption [Infographic]

Parents of recent college graduates, averaging 49 years old and predominantly Gen X, with a significant Hispanic presence, are a key market. These highly educated individuals, mainly employed in education, healthcare, and finance, value community security, duty, and family safety. Concentrated in cities like New York, Charlotte, and Atlanta, they engage heavily with internet, TV, social media, and print media, favoring content that reflects their values of stability and dependability, while seeking information on the latest tech, healthy living, and family-friendly activities.

For a more detailed exploration of Parents of Recent College Graduates, download our full report: "Beyond The Nest: Understanding and Engaging Parents of Recent Graduates".