Women Entrepreneurs Market + Media Consumption [Infographic]

Women entrepreneurs, predominantly Millennials and Gen X, with a median age of 43, are shaping a new business narrative. Boasting higher educational attainment and largely self-employed in the retail sector, they prioritize creativity, eco-consciousness, and brand loyalty, from TJ Maxx to Delta Airlines. Their media engagement spans from podcasts to social media, with a notable preference for online shopping and tech as identity markers. This infographic encapsulates their distinctive traits, preferences, and values, providing insights into engaging this influential group.

For a more detailed exploration of women entrepreneurs' media trends, download our full report: "Women Entrepreneurs: Insights and Strategies for Engaging Female Founders".