Super Bowl Commercials and Strategies to Watch for

Posted on February 6, 2024 by Media Culture

Topics: Press

This article was originally featured on MarTech.

Nuno Andrade, CIO of Media Culture, speaks on how the shift to streaming has created new revenue and advertising opportunities for the NFL. Notably, during an NFL game on Peacock, a commercial-free fourth quarter introduced an innovative advertising approach, reducing the overall number of ads while engaging viewers through branded content from companies like Capital One, Hyundai, and Walmart.

Although local advertising during the Super Bowl is currently restricted to linear TV, Media Culture's Darwin Aguinaldo notes that the growing access points for sports on streaming platforms could open up new opportunities for local advertising in the near future. The NFL's success in maintaining and expanding its audience through streaming platforms underscores the enduring appeal of football regardless of the delivery medium.

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