Parenting Market + Media Consumption [Infographic]

Posted on January 12, 2024 by Media Culture

Parents today are navigating an intricate media landscape, balancing traditional platforms with the digital world. They seek content that aligns with their nurturing roles and busy lifestyles, gravitating towards family-oriented and educational channels. Their media engagement reflects a blend of purposeful online activity and selective television viewing, emphasizing their focus on quality and relevance. This infographic delves into their unique demographic traits, media preferences, and core values, offering a comprehensive view of their consumption patterns.

For a detailed exploration of modern parents' media habits, download our full report, "Modern Parenting: Navigating and Engaging the Active Family Unit".




Modern Parenting: Audience Insights Report

Uncover even more insights about Modern Parents by downloading our full report below.


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