Born between 1946 and 1964, the generation known as the "Baby Boomers" continues to shape the U.S. cultural landscape significantly. Their substantial cultural, financial, and political influence underscores the importance of understanding this generation, making them a demographic of significant interest.
/// What You'll Learn
Our Audience Insights Report thoroughly delves into the world of Baby Boomers, offering a comprehensive view of this impactful generation.
Utilizing research from organizations such as the American Medical Association (AMA), the Pew Research Center, eMarketer Insider Intelligence, and others, we have compiled insightful segment details, including:
Demographics: Age, gender, race, geographic distribution, and more
Psychographics: Personal values, drivers, and interests
Media Habits: Preferred media channels and vehicles
Key Traits:Insights on shopping, technology, political, health, and religion
Audience Persona: Detailed archetype representing a potential target consumer
And plenty more...
Fill out the form below to download your copy of the Baby Boomers Audience Insights Report:
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