Audience Insights Report: Baby Boomers

Posted on May 23, 2023 by Media Culture

Born between 1946 and 1964, the generation known as the "Baby Boomers" continues to shape the U.S. cultural landscape significantly. Their substantial cultural, financial, and political influence underscores the importance of understanding this generation, making them a demographic of significant interest.

/// What You'll Learn

Our Audience Insights Report thoroughly delves into the world of Baby Boomers, offering a comprehensive view of this impactful generation.

Utilizing research from organizations such as the American Medical Association (AMA), the Pew Research Center, eMarketer Insider Intelligence, and others, we have compiled insightful segment details, including:

  • Demographics: Age, gender, race, geographic distribution, and more
  • Psychographics: Personal values, drivers, and interests
  • Media Habits: Preferred media channels and vehicles
  • Key Traits: Insights on shopping, technology, political, health, and religion
  • Audience Persona: Detailed archetype representing a potential target consumer
  • And plenty more...
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