Trends, Research, and Insights

Every savvy business leader knows that building a sustainable and scalable brand requires a well-balanced marketing strategy that spans the entire...

Testing is often viewed in marketing as the front door: you walk through it when entering new territory, whether it be a new channel, campaign, or...

Modern day marketing provides businesses with more ways than ever to reach customers. Platforms like Meta and Google allow brands to engage users at...

Every business, simply by existing, generates data. Whether it’s web visits, leads, revenue, or marketing spend, data is constantly flowing. The...

Most marketers understand the value of brand awareness, consideration, favorability and they track these metrics regularly. CFOs and other financial...

There is a vital concept becomes increasingly important as a business scales: the customer journey. Yet, in financial forecasting, this often remains...