Leverage the cost efficiency of ad exchanges and the reach of premium publishers to amplify your brand.

With Media Culture by your side, scale your preroll video strategy through our expansive ad exchange inventory, supplemented by private marketplace deals with hundreds of premium content providers. Using granular audience data, we’ll identify the attributes associated with your high-value consumers to build and refine custom Lookalike audiences exclusive to your KPIs.

Learn more about the exclusive benefits of integrating preroll video into your advertising mix.

DRTV: Past, Present, and Future

Let’s not dilly-dally. The definition of DRTV is: Direct Response Television is TV advertising that includes a response trigger, such as an 800 ...

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Expert Interview: The Evolution of TV Advertising

Few technologies have changed the way we live as much as television. It’s easy to take it for granted, or even to dismiss it in the age of the ...

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Whatever your goals are, we have the expertise to help you achieve them. Leave us a message to learn more about how our media planning and buying services allow you to connect with and convert your ideal customers.