Types of Mobile Advertising and How To Choose A Strategy
Posted by Nuno Andrade on January 27, 2020
Consumers use a number of mobile devices throughout the average day.
Knowledge / Insights
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Posts about: ads
How to Measure The Success of Your TV Ads Through Digital Analytics
Posted by Jared Harrington on December 9, 2019
Knowing how successful advertisements are is an important part of designing and revising ad campaigns.
Key Trends in the OTT Market + How to Get Started
Posted by Nuno Andrade on October 8, 2019
Over the top (OTT) viewership is on the rise creating a world of opportunity for marketers who want to find new and better ways to reach their...
Why Use A Programmatic Performance Marketing Strategy for Hotel Brands?
Posted by Nuno Andrade on September 20, 2019
The hotel industry sees a significant amount of business throughout the year, with its highest points being the summer months when vacations are most...
Enterprise Full-Scale Cross-Channel Attribution
Posted by Jared Harrington on September 9, 2019
Cross-channel attribution can be a powerful marketing technique if it is implemented correctly.
What is Data-Driven Marketing?
Posted by Jared Harrington on September 6, 2019
Consumers and businesses produce an unfathomable amount of data each day.