Rio 2016 Olympics Plagues & Pleasures Infographic – Safety, Attendance & Advertising
Our Latest Infographic Covers The Ins & Outs Of The Rio de Janeiro Olympics
The Rio 2016 Olympics is the “talk of the town” these days—and for good reason! As the 2016 Olympics shines a light on this city, it also brings to the light questions about viruses, water contamination, preparation, security and more.
Our new infographic Rio 2016 Olympics Plagues & Pleasures looks at the marvelous city of Rio de Janeiro as an Olympics host and as a global destination. In this all-things-Rio-Olympics infographic, we examine Olympics advertising, attendance and Rio de Janeiro safety issues.
A City of God, Parties and Pleasure
Rio 2016 Olympics by the numbers: 7.5 million tickets to see 10,500 athletes representing 206 countries in 42 sports at 33 venues across 4 city districts for 17 days and 306 events.
Here is some more of what we learned about this dramatic, famed city thrust into the Olympic spotlight:
- Rio de Janeiro is the most biodiverse country on Earth
- Staffing, preparation and attendance for these Olympic games is no small deal:
- 8,000 employees
- 8,500 contractors
- 45,000 volunteers
- 20,000 members of the international media
- 12,000 torchbearers carried the Olympic flame from Greece to Rio in the two months leading up to the Games
- Organizers will prepare 60,000 meals per day for athletes
- 450,000 condoms will be provided to athletes staying in the Olympic Village
- 200,000: Original estimate of American attendees. That number is now closer to 100,000, due to concerns over the Zika Virus.
- From an Olympics advertising standpoint, these 2016 Games are characterized by:
- 11 Worldwide Olympic Sponsors including Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, P&G, Samsung and Visa.
- $1 Billion in Ad Sales
- 6,000+ hours of planned footage for the games
- Rio’s 2016 Olympic opening ceremony is expected to cost significantly less than those put on by its predecessor Olympic host cities:
- Beijing’s opening ceremony: $100 million
- London’s opening ceremony: $41.5 million
- Rio’s opening ceremony: $4.1 million (projected)
No current look at Rio, at the upcoming 2016 Olympics or at Rio de Janeiro safety would be complete without a look at the numbers around security and around health, namely the Zika Virus scare:
On the safety front, here is what we found:
- 85,000 soldiers and policemen to be deployed
- $850 million of “bailout funds” to beef up security and compensate police officers for long-unpaid overtime work
- 307 – Number of people killed by police in Rio in 2015
And when it comes to Zika, the mosquito-spread virus has been linked to birth defects and infects 157 Rio residents for every 100,000, we learned that:
- 6/10 top-rated golfers that will not appear due to concerns over Zika
- 150 international scientists, doctors and medical ethicists said new findings made it “unethical” for the Games to go on
- The World Health Organization advises couples to practice safer sex for eight weeks after returning from Zika-affected areas
Rio 2016 Olympics advertising, attendance and safety are all important factors for a successful Olympics. Looking at these numbers, it is no surprise there is much discussion around these topics for the 2016 Olympic Games.