Media Mix Modeling Provides Transparency For Digital Media Companies
Posted by Jared Harrington on November 12, 2019
Determining the right media mix for your company can be complex.
Knowledge / Insights
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B2C Lead Nurturing Strategies That Turn Leads Into Customers (Part 2)
Posted by Media Culture on October 27, 2019
In our previous discussion of how to convert more leads into the customers your business wants, we focused on discussing account-based marketing or...
B2C Lead Nurturing Strategies That Turn Leads Into Customers (Part 1)
Posted by Media Culture on October 22, 2019
Knowing how to generate leads is an important part of any B2C business.
Why Direct Response TV Marketing is Still Effective
Posted by Christena Garduno on October 16, 2019
Direct response TV (DRTV) marketing isn’t a new concept, and those who scoff at the idea of using direct response TV in their marketing are missing...
Factors Affecting Direct-to-Consumer Brand Success
Posted by Christena Garduno on October 14, 2019
For direct-to-consumer (DTC) brands, being able to appeal to the consumers who buy your products is essential.
Key Trends in the OTT Market + How to Get Started
Posted by Nuno Andrade on October 8, 2019
Over the top (OTT) viewership is on the rise creating a world of opportunity for marketers who want to find new and better ways to reach their...