How to Measure The Success of Your TV Ads Through Digital Analytics
Posted by Jared Harrington on December 9, 2019
Knowing how successful advertisements are is an important part of designing and revising ad campaigns.
Knowledge / Insights
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Understanding Multi-Touch Attribution
Posted by Jared Harrington on November 18, 2019
Conversion tracking is an important part of the sales process.
Media Mix Modeling Provides Transparency For Digital Media Companies
Posted by Jared Harrington on November 12, 2019
Determining the right media mix for your company can be complex.
B2C Lead Nurturing Strategies That Turn Leads Into Customers (Part 2)
Posted by Media Culture on October 27, 2019
In our previous discussion of how to convert more leads into the customers your business wants, we focused on discussing account-based marketing or...
B2C Lead Nurturing Strategies That Turn Leads Into Customers (Part 1)
Posted by Media Culture on October 22, 2019
Knowing how to generate leads is an important part of any B2C business.
Why Direct Response TV Marketing is Still Effective
Posted by Christena Garduno on October 16, 2019
Direct response TV (DRTV) marketing isn’t a new concept, and those who scoff at the idea of using direct response TV in their marketing are missing...