The Importance of Marketing Analytics
Posted by Jared Harrington on January 23, 2020
Effective marketing relies on a lot of things coming together to create effective ads and campaigns.
Knowledge / Insights
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Posts by
Jared Harrington
As VP of Data and Analytics, Jared leads the Media Culture team of analysts and data scientists while researching measurement methodologies, data privacy and security, and emerging technologies. His professional expertise is rooted in analytics and helping businesses understand and use their data to build viable and sustainable revenue models.
How to Measure The Success of Your TV Ads Through Digital Analytics
Posted by Jared Harrington on December 9, 2019
Knowing how successful advertisements are is an important part of designing and revising ad campaigns.
Understanding Multi-Touch Attribution
Posted by Jared Harrington on November 18, 2019
Conversion tracking is an important part of the sales process.
Media Mix Modeling Provides Transparency For Digital Media Companies
Posted by Jared Harrington on November 12, 2019
Determining the right media mix for your company can be complex.
Enterprise Full-Scale Cross-Channel Attribution
Posted by Jared Harrington on September 9, 2019
Cross-channel attribution can be a powerful marketing technique if it is implemented correctly.
What is Data-Driven Marketing?
Posted by Jared Harrington on September 6, 2019
Consumers and businesses produce an unfathomable amount of data each day.