Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital

This article was originally featured on Digiday.

Christena Garduno, CEO of Media Culture, emphasizes the significance of acknowledging the flow of retail media budgets into digital ad formats and advises agencies to assist clients in allocating these resources effectively. Garduno highlights the importance of implementing erosion mitigation strategies, especially for clients dealing with conventional media owners in non-cyclical ad sales, to maintain a competitive edge in the evolving market landscape.

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