Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital

Posted on October 6, 2023 by Media Culture

Topics: Press

This article was originally featured on Digiday.

Christena Garduno, CEO of Media Culture, emphasizes the significance of acknowledging the flow of retail media budgets into digital ad formats and advises agencies to assist clients in allocating these resources effectively. Garduno highlights the importance of implementing erosion mitigation strategies, especially for clients dealing with conventional media owners in non-cyclical ad sales, to maintain a competitive edge in the evolving market landscape.

This article is available exclusively to Digiday+ members. 

Interested in seeing more of our featured content?

Stay up to date with the latest news from Media Culture.

Insights and press

Our minds work fast. Subscribe to the blog so you always stay ahead.