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    How AI is Shaping Commercials

    Posted on April 3, 2024 by Media Culture

    Topics: Press

    This article was originally featured on Fortune.

    The article highlights how legacy TV networks leverage artificial intelligence (AI) to enhance advertising effectiveness, targeting viewers with precision and emotional context. Joe Araujo, Media Culture's Programmatic Media Manager, discusses the significance of AI tools in optimizing ad placement and improving relevancy for viewers across streaming and linear TV platforms. As streaming services compete for ad dollars, AI-driven strategies offer traditional broadcasters a competitive edge, driving innovation in targeted advertising and audience engagement.

    This article is exclusive to Fortune subscribers. 

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    About the Author

    Media Culture

    For 28 years, Media Culture has produced adaptive, successful multi-channel performance marketing campaigns, helping businesses in more than a dozen industries build customer connections in an ever-changing media landscape.

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