Eco-Conscious Consumers Market + Media Consumption [Infographic]

Eco-conscious consumers, a demographic with an average age of 46, predominantly female and spanning generations from Baby Boomers to Gen X, represent an emergent force in shaping market trends. These well-educated individuals champion environmental protection, equality, and creativity as core values, with a significant presence in coastal metropolises like New York and Los Angeles. They align their media engagement with their values, showing a pronounced preference for internet and TV content that upholds eco-friendly principles, as well as an affinity for podcasts and print media that reflect their sustainable lifestyle choices.

For a more detailed exploration of Eco-Conscious Consumers, download our full report: "Eco-Conscious Consumers: Engaging and Influencing Green Audiences".