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    Overview

    ***REMOTE OPPORTUNITY***

    Media Culture is seeking a highly motivated and collaborative Programmatic Campaign Manager with a strong hands-on programmatic trading background to lead our campaign planning, implementation, and optimization efforts across our Display, Preroll, CTV/OTT, Native and Streaming Audio programmatic campaigns.

     The Programmatic Campaign Manager will be responsible for planning and executing all programmatic campaigns, with a focus on video (CTV/OTT and Preroll) and streaming audio.

     The Programmatic Campaign Manager will work closely with his/her Paid Search, Paid Social, and Linear TV counterparts to ensure a holistic approach to campaign management.

     

    Principal Duties and Key Responsibilities

     

    • Execute programmatic campaigns in various DSPs (primarily The Trade Desk but also Mountain and Amazon DSP) from start to finish, including strategy development, project management, report delivery, and client communication
    • Understanding of campaign management and optimization strategies across mobile, display, video, OTT, CTV, and audio (bid management, tactics, data, and audience analysis, etc.)
    • Actively monitor /analyze campaign data for delivery versus established client goals (ROI, ROAS, Cost per Booking, Cost of Sale, and various benchmarks.)
    • Extract and deliver insightful findings for client reports while identifying optimization opportunities to implement both in real-time and long term
    • Work closely with Sr. Manager of Operations to identify and account for reporting and data discrepancies, working to ensure delivery of accurate campaign results
    • Responsible for the budget spend, reconciliation, and pacing across all programmatic buys
    • Keep key stakeholders, including clients and account teams, updated on the campaign and account-level performance via regular and ad-hoc reporting and status meetings
    • Develop relationships with platform, inventory and data providers to maximize their value specific to account needs
    • Participate in internal team meetings on key topics or with important media/technology partners
    • Embrace new opportunities to learn more about and test new automated buying approaches, platforms, technologies, and creatives.

    Qualifications

    • Bachelor's degree and/or equivalent relevant experience required
    • 4-6 years of campaign setup and optimization experience with self-serve DSPs and related platforms (preferably The Trade Desk)
    • Robust understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics
    • Ability to thrive in a small, intense, and high growth environment and to work independently and as part of a team
    • Client management and relationship-building experience
    • Self-start with effective time management skills and the ability to prioritize and meet deadlines
    • Ability to manage multiple projects simultaneously while meeting deadlines
    • General knowledge of paid search (Google Ads) and Paid Social (Facebook Ads)
    • Strong quantitative skills and the ability to draw insights from extremely large datasets
    • Excellent reporting and presentation skills with attention to detail, both verbal and written
    • Advanced knowledge of Microsoft Excel preferred
    • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate in a cross-functional and fast-paced environment
    • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP)
    • Expertise in cross-channel and cross-device tracking, optimization, and attribution
    • Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, and look-a-like
    • Experience working with third-party ad-servers

    Preferred Experience 

    • Strong analytical skills, including the ability to analyze raw data, draw conclusions, derive actionable insights and effectively guide decision-making
    • Strong excel data manipulation skills (pivot tables, VLOOKUP, SUMIFS)
    • Experience defining website analytics tracking requirements
    • Ability to design tagging strategies and effectively QA analytics tracking
    • Experience working with a tag management system such as Google Tag Manager
    • Experience with SQL/BigQuery and data visualization tools a plus
    • Excellent verbal and written communication skills, with the ability to convey and package technical findings in layman’s terms
    • Innate curiosity and passion to learn what's next and an ability to figure out new and different ways to apply evolving media technologies to our current practice

     

     

    Apply Now: