The Group Account Director role is the brand champion. You will provide strategic input, tactical planning and direction on multiple or large-scale assigned accounts. In this role, you will have direct management responsibilities and will supervise junior account staff to implement plans in a timely, effective, and profitable manner. You will also build and maintain positive and lasting client relationships with multiple clients; and will ensure high quality agency output. 



Key Responsibilities

Agency Operations

  • Drive the process and develop tactical plans like forecasting budgets
  • Thorough knowledge of contract and its implications
  • Make sound decisions regarding hours dedicated to jobs and what to prioritize
  • Comprehensive knowledge of all basic financial tools necessary for account management to contribute to the revenue and forecasts of the brand
  • Solve potential problems by using experience and judgement to avoid issues with the clients or with the operations
  • Moderate client conflicts and influence management decisions
  • Take on wider, informal leadership responsibilities within the agency
  • Exhibit solid judgement and strong leadership internally and externally
  • Lead a team and provide clear direction and feedback to junior account staff


  • Demonstrate a detailed understanding of clients’ marketing, brand, and customer acquisition goals
  • Identify key issues while still driving the process and details
  • Address strategic marketing issues and propose viable solutions
  • Communicate a clear and expert point of view as a marketing partner to clients
  • High-level analysis of category, research, and competitive data
  • Analyze and extract findings from all available marketing data
  • Active in strategic development
  • Demonstrate a passion for the brand

Tactics and Execution

  • Develop marketing / brand platform briefs and own the agency process
  • Show resourcefulness and thoroughness in developing tactical plans, including budgets and timelines
  • Supervise and effectively manage the production of client-approved marketing tools
  • Collaborate on creative brief development
  • Communicate key client issues and initiatives to the team accurately and in a timely manner
  • Demonstrate the ability to think creatively and strategically
  • Devise (with Media Dept) and pitch new schedules to grow clients’ business & their media investment

Client Relationship

  • Build trusting and strategic relationships with client counterparts (which is integral to the account) and offer added value
  • Frequent, positive client contact with key clients
  • Ensure everyone - client, account team, and other internal departments - are focused on brand strategy and positioning
  • Understand, communicate, and advocate the agency’s point-of-view as the Agency Champion
  • Ensure client is kept apprised of all account activity, especially delivering written reports accurately and quickly
  • Present complex data or messages in a clear, succinct, compelling manner to clients
  • Lead in ensuring timely, accurate client documentation & correspondence 


  • Bachelor’s degree required
  • 11-14 years of experience in advertising, including 7+ years of supervisory experience required
  • Hands-on, “roll up your sleeves,” action-oriented approach and comfort in leading a multidisciplinary team
  • Significant experience in direct (response) marketing or performance marketing
  • Deep experience in linear and digital audio and video channels
  • Must be digitally fluent with an understanding of the complex and fragmented media landscape
  • Ability to identify appropriate media opportunities, sell plans, and grow billings
  • In-depth understanding of integrated agency offerings to identify and utilize all available capabilities to produce exceptional client results
  • Expertise with industry tools like MRI, Kantar, Telmar, Nielsen, Comcast, Excel, MediaOcean, Comscore, Pathmatics, etc.

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