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    Overview

    Media Culture is seeking a highly motivated Digital Media Coordinator to join our growing team of digital marketing professionals that oversee strategy of our digital media campaigns, including Paid Social, Paid Search, and Programmatic. The primary responsibility of this position is work with Account Manager(s) and team to support planning, executing, reporting and tracking spending on campaigns across Facebook, Instagram, Google AdWords, and various DSPs, among others. 

    Preferred candidates will be self-starters, with an ambition to help grow expertise and services at the agency. This candidate will possess excellent communication skills and passion for the learning and staying up to date on what trends will have an impact on our clients’ business.

     

    Principal Duties + Responsibilities

    • Launching ads and pulling metrics from platform UIs (Google Ads, Bing Ads, Facebook, Pinterest, The Trade Desk)
    • Ad Hoc reporting as needed, including Q/C’ing, from platforms- Google Data Studios, and/or Tableau
    • Assisting with weekly client reporting, taking notes on calls for action items and communicating with the team to ensure deliverables are met
    • Monitoring and managing applicable promotions in coverage across all channels and efforts
    • Monitoring client competition with programs and also big picture
    • Execute ongoing optimizations such as search query negatives and placement negatives for search and programmatic campaigns
    • Keep abreast of current events, social/digital media trends and any target market industry trends that impact business
    • Keep media and agency partners updated and informed on status of all account projects
    • Monitor campaign performance based on client goals
    • Manage multiple clients and accounts
    • Track and report budget pacing, account performance and project tasks (both internally and externally)
    • Analyze click-through rates, conversion rates, ROAS, ROI, CPL, CPA, etc.
    • Work directly with Digital Media Director & Manager(s) on account strategies
    • Contribute to new business development as required
    • Validating vendor invoices and helping accounting with monthly reconciliation

    Basic Qualifications


    Required Experience + Skills:
    • Bachelor’s degree in Business Management, Marketing, Advertising, or related concentrations
    • Strong analytical skills and a basic understanding of Paid Search, Paid Social and Programmatic advertising
    • Excellent written and verbal communications skills and ability to work with all levels of the business and establish solid relationships
    • Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Sheets
    • Strong attention to detail and ability to organize, prioritize and multitask
    • Ability to drive initiatives and execute tasks while working independently
    Preferred Experience + Skills:
    • Google Data Studios, Tableau
    • Google, Bing, Facebook certifications
    • Pivot Tables, SUMIF and VLOOKUP formulas
    • Project management experience
    • An eager attitude and willingness to learn
    • A self-starter, one with a positive and enthusiastic approach to all tasks
    • Polished and professional, confident in communication with executive leaders

     

     

    Apply Now: