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Posted by Media Culture on June 16, 2015
Media buyers wear a lot of hats in order to get the job done. From understanding the media buying market to having the soft skills to negotiate with...
Posted by Media Culture on June 4, 2015
Radio media buying is an industry that consumers encounter every day – but few know what actually goes into the process.
Posted by Media Culture on May 12, 2015
The advice in business books tends to go through trends – and it seems like the tide is changing.
Posted by Media Culture on May 7, 2015
Chances are you’ve heard of Proactiv, the Snuggie and Shamwow – and the reason is DRTV.
Posted by Media Culture on April 27, 2015
Of all the industries that serve the needs of consumers, the diet and fitness industry seems to be the one with both the most interest and the widest...
Posted by Media Culture on March 31, 2015
Ready to enter or improve your results in the pet product market?