Optimize or Gut Check? How Number Crunching is Overtaking Everything
Posted by Media Culture on May 12, 2015
The advice in business books tends to go through trends – and it seems like the tide is changing.
Knowledge / Insights
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What is a DRTV Campaign?
Posted by Media Culture on May 7, 2015
Chances are you’ve heard of Proactiv, the Snuggie and Shamwow – and the reason is DRTV.
Upping Your Marketing in the Diet and Fitness Industry
Posted by Media Culture on April 27, 2015
Of all the industries that serve the needs of consumers, the diet and fitness industry seems to be the one with both the most interest and the widest...
Marketing Your Pet Products to the World
Posted by Media Culture on March 31, 2015
Ready to enter or improve your results in the pet product market?
Direct Response TV - How to Make It Work
Posted by Media Culture on February 23, 2015
Direct Response Television (DRTV) commercials have been successfully selling products for years.
Ecommerce: Retails’s New Storefront [Infographic]
Posted by Media Culture on February 10, 2015
Advertising has come a long way since the conception of print materials. People are no longer subject to the constraints of physical geographic...