Using Emotional Appeal in Marketing
Posted by Media Culture on November 10, 2016
Emotional appeal in advertising isn’t a new idea for marketers, but it does seem to be one that we’ve been overlooking in an attempt to apply...
Knowledge / Insights
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Challenges + Opportunities of Marketing to Senior Citizens
Posted by Media Culture on November 9, 2016
Back in April,Pew ran a pieceabout how the Millennials had finally overtaken the Baby Boomers as the largest generation in America.
Marketing to Millennials and the Benefits of Blogging
Posted by Media Culture on September 22, 2016
There’s been a lot written about marketing to Millennials, but it all seems to repeat the exact same advice: say something authentic, be open and...
Dollar Shave Club Grew with the Help of Unusual Tactics
Posted by Media Culture on September 20, 2016
Pretty much everyone has heard about the Dollar Shave Club by now, but in 2012 it was a brand new company trying to sell razors on a subscription...
How Upcoming Changes Will Impact Marketing On LinkedIn
Posted by Media Culture on August 22, 2016
When Microsoft announced its $26.2 billion acquisition of LinkedIn, everyone in the business community perked an ear.
South Korean Snapchat, Snow, Captures Asian Imagination
Posted by Media Culture on August 20, 2016
In America,Snapchatis the place to find young people, lots of fun filters and messages that self-destruct with less-than-usual record of their ever...