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Posted by Media Culture on November 11, 2016
When Wal-Mart retail chains started invading small town America in the 1970s and 80s, there was a huge public outcry about how they were destroying...
Posted by Media Culture on November 10, 2016
Emotional appeal in advertising isn’t a new idea for marketers, but it does seem to be one that we’ve been overlooking in an attempt to apply...
Posted by Media Culture on November 9, 2016
Back in April,Pew ran a pieceabout how the Millennials had finally overtaken the Baby Boomers as the largest generation in America.
Posted by Media Culture on September 22, 2016
There’s been a lot written about marketing to Millennials, but it all seems to repeat the exact same advice: say something authentic, be open and...
Posted by Media Culture on September 20, 2016
Pretty much everyone has heard about the Dollar Shave Club by now, but in 2012 it was a brand new company trying to sell razors on a subscription...
Posted by Media Culture on August 22, 2016
When Microsoft announced its $26.2 billion acquisition of LinkedIn, everyone in the business community perked an ear.