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Posted by Media Culture on September 2, 2022
In July, streaming surpassed cable TV to become the predominant TV viewership vehicle. Although that might not be unexpected in a post-Covid world,...
Posted by Media Culture on August 8, 2022
As social media, over-the-top (OTT) content and other digital platforms gain increasing relevance in daily life, the need for an effective digital...
Posted by Darwin Aguinaldo on July 12, 2022
The market has been soft throughout the year and continues to be open. Plenty of remnant and scatter deals are...
Posted by Christena Garduno on June 16, 2022
Let’s not dilly-dally. The definition of DRTV is:
Direct Response Television is TV advertising that includes a response trigger, such as an 800...
Posted by Media Culture on May 10, 2022
Posted by Media Culture on May 10, 2022
This article was originally published on MediaPost