Report: Confidence Strong as Small Businesses Look to AI and Hiring Tools

This article was originally featured on American Express.

Christena Garduno, CEO of Media Culture, emphasizes the critical importance of hiring top talent for Media Culture's sustained success. 

“AI tools are revolutionizing how businesses make strategic decisions and sustain growth in today's competitive market. Using AI, my company evaluates massive volumes of data, discovers patterns, and extracts meaningful insights. This enables me to make confident financial decisions to analyze and control expenditures, weather economic turbulence, pivot as appropriate, and compete with my peers.”

“These technologies aid us in effectively automating applicant screening, analyzing abilities, and selecting the best-fit prospects. AI recruiting technologies have helped my company establish a competent and diverse team by saving time and enhancing applicant assessment.” - Christena Garduno, CEO of Media Culture 

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