Posted on June 23, 2021 by Christena Garduno
Today marks an exciting day in our company’s evolution— the launch of a refreshed brand identity and name that better reflects the global, multichannel agency we are today. That name is Media Culture.
For more than 25 years, our agency has been at the forefront of change in the direct response industry. As technology and media consumption has evolved, so have we — growing from a singularly focused direct response agency to the global, multi-channel brand response agency we are today. We have rebranded to Media Culture to better represent who we are as an organization: a global agency focused on bespoke and nimble multichannel brand response solutions.
I’d love to share the story behind our name with you. Today, so many agencies are increasing their over-reliance on hands-off, fully automated approaches to media planning and buying. While digital transformation is imperative to thrive in our ever-changing business climate, we feel strongly there is no replacement for experienced professionals who can interpret data and provide meaningful insights and strategic direction. To quote Jim Collins, technology is “an accelerator of greatness already in place, never the principal cause of greatness”.
At Media Culture, we make media personal and prioritize hiring the right people to build insightful, data-driven media plans based on human connections and to analyze the data garnered to optimize campaign performance. Our new name expresses our deep roots in the industry and our time-tested combination of smart data, strong traditions, and a relationship-driven approach to developing strategic cross-channel brand response campaigns that drive breakthrough results. As part of that personalized approach, Media Culture does not rely on third-party analytics tools. Instead, we develop proprietary platforms that can be customized based on the needs of each individual client.
Although our name has changed, rest assured you won’t experience any changes in our services. Media Culture continues to be a global, full-service performance marketing agency that provides creative and strategy, media planning and buying, and campaign analytics and optimization services. And we will continue to plan and buy all forms of response-driven media — such as linear and streaming video and audio, paid search, paid social, programmatic, OOH, and print.
We couldn’t be more excited about this next chapter in our company’s history and would like to thank our current and former employees, clients, and partners for your support over the past 26 years. We pride ourselves on upholding our values of trust, transparency, and tenacity throughout our history, and we look forward to building on this foundation during our new chapter of growth.