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Posted by Media Culture on September 3, 2021
Before we jump into the nitty-gritty of live TV streaming and why it matters to advertisers and consumers alike, let's talk about how we got here. ...
Posted by Nuno Andrade on October 8, 2019
Over the top (OTT) viewership is on the rise creating a world of opportunity for marketers who want to find new and better ways to reach their...
Posted by Media Culture on July 12, 2019
Over-the-top (OTT) advertising is an increasingly important component of digital marketing plans.
Posted by Media Culture on June 26, 2019
The number of people “cutting the cord” and moving away from traditional cable and satellite TV options continues to rise.
Posted by Media Culture on June 24, 2019
Traditional television programming is on the decline, with over 2.8 million consumers “cutting the cord” and canceling cable or satellite...
Posted by Media Culture on December 17, 2018
You already know that targeting your marketing to specific groups of...