The Power of the CTA in Direct Response Marketing Online
Posted by Media Culture on November 11, 2015
Direct response marketing is a favorite tool of marketing experts, largely because of how highly measureable it is.
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Posts about: drtv
Infomercial Media Buying 101
Posted by Media Culture on August 26, 2015
Infomercials can be an effective sales tool, but buying an infomercial isn’t the same as buying a much shorter product advertisement. When reviewing...
Comparing Direct Response TV Commercials to More Traditional TV Commercials
Posted by Media Culture on July 16, 2015
Ready to advertise your product or service? Commercials might be the first thing that you think of when it comes to advertising. But not all...
What Skills Make A Successful Media Buyer?
Posted by Media Culture on June 16, 2015
Media buyers wear a lot of hats in order to get the job done. From understanding the media buying market to having the soft skills to negotiate with...
What is a DRTV Campaign?
Posted by Media Culture on May 7, 2015
Chances are you’ve heard of Proactiv, the Snuggie and Shamwow – and the reason is DRTV.
Upping Your Marketing in the Diet and Fitness Industry
Posted by Media Culture on April 27, 2015
Of all the industries that serve the needs of consumers, the diet and fitness industry seems to be the one with both the most interest and the widest...