DRTV: Past, Present, and Future
Posted by Christena Garduno on June 16, 2020
Let’s not dilly-dally. The definition of DRTV is:
Direct Response Television is TV advertising that includes a response trigger, such as an 800...
Knowledge / Insights
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The Future of SEM and Programmatic Advertising
Posted by Nuno Andrade on May 18, 2020
According to research [Statista, Oct 2019], ad revenues for Google will go over $55 billion in 2020. That’s billion with a “b” and “55” as in a lot...
Expert Interview: The Evolution of TV Advertising
Posted by Media Culture on April 6, 2020
Few technologies have changed the way we live as much as television. It’s easy to take it for granted, or even to dismiss it in the age of the...
Podcast Advertising Profitable for Direct to Consumer Companies
Posted by Nuno Andrade on February 6, 2020
Direct-to-consumer (DTC) companies are enjoying a significant amount of success in recent years, due in part to how consumers are moving away from...
Types of Mobile Advertising and How To Choose A Strategy
Posted by Nuno Andrade on January 27, 2020
Consumers use a number of mobile devices throughout the average day.
The Importance of Marketing Analytics
Posted by Jared Harrington on January 23, 2020
Effective marketing relies on a lot of things coming together to create effective ads and campaigns.